Dear Cheb Reader,

It's about time we tell you the story behind Cheb. 

Cheb began as a nickname between us, two siblings, Farah and Salman. Salman used it to capture Farah's laidback, fun, and carefree way of life, where she was unbound by social pressures and other people's opinions. As Cheb, she embodies the best version of herself. 

Being Cheb has become our lifestyle, and now we want to share it with you! We created Cheb for those who value comfort, style, and the freedom to express themselves anywhere in the world. Whether you're lounging on a beach in Saint Tropez, hanging out with friends in Marbella, or exploring new adventures in LA, Cheb is your perfect companion. 

Cheb transcends boundaries and explores the world's beauty without restraint. 

We started the brand by creating summery travel T-shirts inspired and photographed in our home away from home, Bodrum, and Marbella. Tuscany and Lisbon provided sparks! Cheb returns to base in London autumn and cozy winters, where hoodies and quarter-zips were designed perfectly for.

Ski Season is here now. Where shall we embark?

As always, there is a lot to look forward to! 

Always lovingly,
Cheb